Let’s face it, folks. Web3 has an image problem. If I remember my high school days that is a bit like that clever person who always believed they were superior to everyone else. Guess what? Nobody liked that kid.
A recent survey shows that an overwhelming 68 percent of people remain completely in the dark about what Web3 is. Yeah, you read that right. A majority of the people are still seeking to understand whether Web3 is the newest musical boy group or a synthetic fabric. (Spoiler alert: it’s neither.)
The Ugly Truth
This is where it starts getting unhealthy, no turn it around like seriously, it is sad. There is some awareness of the term Web3, with 32% of respondents saying they know what it is; of those who do, just over half think it is simply crypto bros attempting to get rich. Ouch.
I recall presenting what was arguably the most promising Web3 project to a hall full of investors last year. Their eyes glazed over even quicker at the mention of Decentralized Autonomous Organization. True to this, one of them questioned if we wanted to sell them some magical beans. Magic. Beans. I nearly cried.
Why We’re Failing
- Jargon Overload: It’s a lamentable fact that we are watering technical terms down on our subjects. Blockchain, smart contracts, tokenomics – it is as if we are talking in Klingonese to most of the audience.
- The Scam Shadow: Now, let’s admit it, the crypto world has not been lacking beautiful scams here and there. That particular event has left a bitter taste with the public.
- Invisible Benefits: This is not how we are explaining to people that Web3 can make their lives better. That and all the pipe dreams and abstract ideas people have.
- Elitism: There is this hidden presumption that if you can’t comprehend Web3, you are a stupid person. Newsflash: That’s not exactly how you make new friends and gain people on your side.
The Light at the End of the Tunnel
But wait! Before you click away from this page to return to doomscrolling, there’s some positivity. In 2024, there’s obviously a movement away from something. Businesses that succeed are experiencing up to a 40% rise in interaction when they prioritize the practical applications of Web3 technology.
Look at GreenChain, a startup that implemented blockchain to follow the origin of organic produce. They ignored the technology dialogue and concentrated on narrating the experiences of farmers. What happened? 200,000 downloads of the app in the first month. People have been connected to it because they realized its significance for their daily life.
How to Fix This Mess
- Speak Human: Cut the jargon. If your grandma can’t understand it, rewrite it.
- Show, Don’t Tell: Demonstrate real-world applications. People need to see how Web3 makes their lives better.
- Address the Elephants: Don’t shy away from the negative perceptions. Address them head-on and show how you’re different.
- Focus on Benefits: Instead of explaining how the tech works, show what it does for the user.
- Be Inclusive: Create content that welcomes newbies. Remember, we were all blockchain babies once.
The Road Ahead
Let me be clear; I won’t make it sound better than it is. We’ve got a long way to go. But the tide is turning. In a newly conducted survey, 45% of millennials reported they would consider using Web3 applications better understanding. That’s our opening, folks.
Stopping the treatment of Web3 as an elite club and recognizing it for what it truly is – a technology that can democratize the internet and give users back their power – is important.
It’s time to rebrand Web3. Not as the forthcoming big thing in technology, but as the next major development in enhancing people’s daily lives. All things considered, that is what counts in the end.
Do you feel prepared to embrace the revolution and make Web3 available to the public? Do you plan on continuing to talk about gas fees and layer-2 solutions while the rest of the world carries on without us?
The choice is yours. Let’s develop Web3 for the whole population, instead of only catering to the crypto bro community.
What Ctrl PR Offers
At Ctrl PR, , we specialize in helping brands navigate this complex landscape by providing:
- Content Marketing: We make understandable and engaging content that rationalizes blockchain technology and stresses its benefits for everyday audiences.
- Community Engagement: We construct and care for communities linked to your brand in order to encourage trust and loyalty among potential users.
- Influencer Partnerships: We partner with credible industry leaders to boost your message and attract larger audiences.
- Educational Campaigns: We construct programs intended to teach potential users practical implementations of Web3 technologies..
Are you willing to join with the revolution to open up Web3 accessibility for all? Are you going to keep addressing gas fees and layer-2 solutions while the wider world goes about its business without any thought to us? The choice is yours. It’s important that we make Web3 accessible for all instead of only catering to the crypto bros.
