Crypto PR Agency

September 2024

Crypto Cult Deprogramming: How We Help Projects Shed the ‘Scam’ Label

At the cutting edge of technological advancement, the boundary between a new project and an NFT – no-fee takeover – is very faint. Still, in the development of the crypto space, many genuinely positively intended projects and start-ups attract negative Read the rest

NFT Bubble Burst: Crafting Lasting Value in a Boom-and-Bust Market

Can you remember when everyone’s grandma seemed to be in the NFT business? Yeah, those were the days. Crypto art selling in the millions, digital ape values exceeding the cost of homes, and now everyone is calling themselves an ‘artist.’ Read the rest

The Decentralization Dilemma: Marketing DAOs in a World of Corporate Giants

Oh, those Decentralized Autonomous Organizations (DAOs). The beloved figure in the Web3 space. The future of work. The death of corporations. We’ve heard this at least. But here’s a cold, hard truth: Many people remain without knowledge of what a Read the rest

Blockchain Buzz: CTRL PR’s Secret Sauce for Viral Crypto Campaigns in Challenging Markets

At CTRL PR, we have perfected the ability to Otto create viral campaigns for cryptocurrency, even in challenging market environments. Our Berlin agency has developed into a lighthouse for crypto initiatives looking to highlight their projects, regardless of how the Read the rest

The Web3 Identity Crisis: Branding Blockchain for the Masses

Let’s face it, folks. Web3 has an image problem. If I remember my high school days that is a bit like that clever person who always believed they were superior to everyone else. Guess what? Nobody liked that kid.

A Read the rest

Web3 and the Circular Economy: PR for Blockchain-Enabled Sustainability

Web3 and the circular economy are converging in ways that could reshape our approach to resource management. But as with any technological revolution, it’s not all smooth sailing.

The Promise and the Peril

Blockchain technology, the backbone of Web3, promises … Read the rest